Who are you? Where do you come from and what do you do?
I’m Vivì,Vivetta’s founder and designer. I was born in Assisi (Umbria) and I moved to Florence at the age of 15 to study. Then I lived in Bologna and then in Milan where I started my business.
How did you start your job?
I was bothered about working for fashion companies. Working on my own label is much more amusing.
Which is your favorite fashion era?
My favourite fashion era, the ’50s and ’60s . I love lot of things from that period: colours, shapes, objects, music, art.
How do you want your customers to feel like while wearing your creations?
I’d like them to feel good and happy. I’m in heaven when I see pictures of girls wearing Vivetta’s dresses and I love to see the way they wear my creations .
What do you mostly enjoy about your work?
I love to design, to search fabrics and the creative part of all the work. Then I also love to be free on everything. This work is hard but at least I can do everything I want …when I want.
Who do you think has a great style?
I love Peaches Geldof. She is a nice girl and she’s also a cleaver and interesting person.
If you could be the main character of a fairy tale, who would you be?
Little Red Cap, but on that fairy tale I would eat the wolf.
Which song do you like to listen to when you wake up?
“Fish” from Daniel Jonhston.
Where are you living and where would you like to live if you could choose?
Now I m living half in Milan and half in Assisi where I use to produce the collection and to do the samples. If i could choose to live in another place I would move to London, I love it.
Could you please suggest me some cool vintage stores?
Now I use to buy lot of stuffs on Etsy. In Milan I love “Cavalli e Nastri” and I use to go to flea markets like Bonola. When I travel I look for flea markets as well. In Ny I go to “Garage sale ” in Manhattan and… I always came back with paintings, tons of nice stuffs in my bag.