Craftsmanship combines steel, denim, machined alloys, vectors, lines, splines, pigments, paints and pixels in this unprecedented new collection from House Industries.
House Industries worked with several manufacturing partners to develop custom House Industries bicycles and related accessories.
Tellason and Tanner Goods bring their own brand of distinctively American workaday utilitarianism to the project with selvage denim and a handcrafted leather seat bag. In a nod to Japan’s rich cycling history, Nagasaki Prefecture’s Hasamiyaki adds four centuries of ceramic history to the collection with Velo coffee cups and plates.
Released in conjunction with the new House Industries Velo Serif font collection, the House Velo bicycle and accessory concept parallels the new typeface family’s goal of utility and simplicity. With an extended wheelbase, ample tire clearance, rack and fender mounts and strong-but-supple, double-butted steel tubing, the House Industries bicycles are ready to attack a daily commute or an adventure of a lifetime and everything in between.
Loosely inspired by iconic European branding, the Velo Serif font family is a simple yet elegant creative workhorse optimized for a wide range of design applications. Originally conceived in 2003 in a partnership between House Industries and type designer Christian Schwartz, Velo is the result of more than decade of refinement.
Velo Serif includes sixteen fonts: Twelve display styles ranging from thin to black with complementary italics and four text styles designed for longer settings. Velo Serif Display features an increased x-height for more illustrative headlines while Velo Serif Text maintains a readable cadence in high word count environments.
The Velo Serif fonts were designed by House Industries, Christian Schwartz, Mitja Miklavcic and Ben Kiel.